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Helping arts and cultural organisations and not for profits place their audiences, participants and users at the heart of everything they do and how they innovate.
Services
Purpose-led Producing for Innovation & Outcomes
Embedding user research, agile project management, LEAN development and interdisciplinary working into complex projects to maximise success.
Clients include Encounters Arts, Attik Dance / Ben Dunks, Pavilion Dance South West, Diverse City.
Co-design: putting the 'user' at the centre of your work
Workshop design and facilitation, user research, prototyping and testing, co-production.
Clients include Diverse City, Trinity Laban, Encounters Arts, Magpie Dance, Libraries Unlimited, Youth Women's Trust, Pavilion Dance South West.
Research & Evaluation, Data-Driven Innovation
In-depth qualitative and quantitative research, infographics and digital information management.
Clients include The Horniman Museum, Trinity Laban, Made by Katie Green, everybody DANCE, 2Faced Dance, Attik Dance.
About Emma McFarland
Emma is the founder of studio eMc and leads every project, building teams of expert collaborators and support as required.
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Emma's work spans the arts, social inclusion and digital worlds and has always been about making new connections between people, ideas and disciplines which help organisations do things differently and make more of a difference. She gained MA Digital Management (Distinction) from leading digital school, Hyper Island, in 2017 focusing on human centered design and its application in the arts and cultural sector to increase cultural democracy. She also holds PG Cert Dance in the Community from Trinity Laban and BA (Hons) Economics.
Emma has 20 years experience in the arts and cultural sector as a senior manager, producer, writer, practitioner, researcher and evaluator with companies including Trinity Laban, The Horniman Museum, Pavilion Dance South West, PLATFORM, 2Faced Dance, Oxford University Press, Swindon Dance, Greenwich Dance, Magpie Dance, Greenwich Film Festival, Diverse City & Made by Katie Green.
Her recent work as a workshop designer, facilitator and speaker spans organisations including IDEO, Kaleider, Young Women's Trust, Mozfest, South East Dance and Bristol's Doing Things Differently.
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As well as her work in the arts, Emma worked in social research and policy development as Programme Director for inclusion charity, Communities that Care, and was selected to sit on the Home Office Operation Trident Committee on Youth Gun Crime. Emma was also in at the beginning of digital transformation in the voluntary sector as Project Director for wiseradviser for Money Advice Trust, the voluntary sector's first integrated on-line learning resource, successfully launching into over 2,000 advice agencies across the UK.
Emma began her career in a very different environment, as Institutional Marketing Manager for investment bank CS First Boston.
She is a Trustee and Company Secretary of the Lisa Ullmann Travelling Scholarship Fund.
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What We Do
studio eMc helps organisations and independents in the arts and cultural and wider not for profit sectors do more things which matter and do them better.
We bring new insights, ideas, methods, processes & tools to transform old ways of doing things.
We place the needs of the people that organisations & projects exist for, at the centre of everything they do.
We bring clarity to complexity through research, insight and new ways of managing projects.
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Established in 2016, our work is underpinned by the principles, methods and tools of human centered design and crosses creative, digital and innovation producing, strategic design, service design and research and evaluation.
Emma is highly competent, hard working and very knowledgeable about where the future is digitally and most importantly how this might support social change. Emma is innovative, collaborative and is undertaking groundbreaking work. It is a pleasure to work alongside her and she is highly respected by the artists and young people we work with…. she is uniquely placed to advise the arts sector.